The Wall Festival Słuzewiec Racecourse, Warsaw, Jul 2014

 

Warsaw’s first hip-hop festival, The Wall, is a premium multidimensional event that aside from the music program, holds a variety of accompanying activities including a streetwear/independent music fair, as well as the biggest graffiti jam this side of Europe.

TWF’s first year was special for a number of reasons, starting with the prestigious location of Sluzewiec Racecourse, all the way to the unprecedented headline show – a tribute to the cult „Skandal” by Molesta Ewenement, during which album covers reinvented by Night Marks Electric Trio were performed by the country’s most important rap players.

Despite the showers of rain, the marketplace, graffiti jam & live concerts have managed to draw nearly 4000 fans in for the day.

A collector’s vinyl celebrating the closing tribute show was released as a promo copy, gaining a huge interest both offline & online.

Attendance: 3500

SOW: creative concept, promotion, event production

Partners: Służewiec Racecourse, Totalizator Sportowy, Red Bull Poland